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When forming a limited company the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a ready made company for speed or because they like a particular name. However, many businesses may prefer to select a company name that either clearly distinguishes itself from its competitors or contains something unique or personal. Company names can be chosen for different reasons.

One of the most common ways of selecting a company name is to use something personal. A quick look through your local newspaper will probably introduce you to many personalised business names. Johnson Consulting Limited, T Smith & Son Limited, Stephens & Barley Limited are some fictional examples of what may be found. This may instantly make a company recognisable locally, it can be deemed as more personal by its customers, and often works well within geographical areas. However, it does little to tell new customers what your company does.

A popular choice for a small business is to choose a name that is ‘descriptive’. This tells prospective clients exactly what your company does. Examples of this may be to call your business The Window Company Limited, City IT Consultants Limited or The Advertising Agency Limited. Whilst this does serve to reinforce your primary business it offers little differentiation and may easily be adapted by competitors.

A less personal option is to use a company name that is ‘associative’. This type of company name helps to create an image or connection to your business activity. It is less direct than using a descriptive name but helps to position your company’s name within the market through peoples understanding of what words mean. For example a flick through the Yellow Pages will offer plenty of examples of this. A hairdresser called Classic Cuts or a printer called Selectaprint Limited are examples of what may be found. These names offer some differentiation but may not ultimately set your company aside from its competitors.

An alternative is to choose a company name that is ‘freestanding’. These names are completely abstract and not related to the companies business activities. A fictional example may be to call your catering company Zedoc Limited. There are many popular brand names that illustrate this point. Consider, Kodak, Gillette, or Mars, these names will probably be instantly recognisable to you and conjure up a particular product or business. This is a good way of setting your company aside from the competition but it is important to consider the market that you operate in. Will your prospective clients know what your business is offering?

Choosing a company name may be a simple process, but it is not uncommon for people to deliberate over names for quite some time. Whilst company names can, and often are, changed during the life of the company most people like to choose a name that they like from the outset. Therefore consider your market, how much you want to differentiate from your competitors and what your company name should say about your organisation. Once the decision is made focus on the important business of making your company a success.

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Chemical etching is a skilled practice of engraving your brand name on a nameplate. Texas Nameplate Company etches your emblem directly or indirectly on the metallic or non-metallic base and makes it more pliable to any lacerations. Chemical etching can be a substitute for embossing. The chemical etched nameplates are made by masking certain areas of metal by acid resistant material and then taking off desired amount of exposed material by acid. Widely custom name plates are etched on aluminum, stainless steel, brass, alloys etc and then baked after stuffing with varnishes for a perfect finish. The depth of industrial name plates etching varies from 0.0015 to 0.003 inches, depending on the height and stroke of letters and the type of metal or alloy. Along with chemicals gas and electric processes can also etch these wide ranges of metals.

Etching, also termed as ‘milling’ is of different types like laser etching, abrasive etching in which abrasives are used, photo chemical etching which is quite inexpensive and a high quality etching method. Photo chemically etched metals thus produced can be used as cost effective name tags, custom labels, panel boards, personalized name tags, industrial name plates for commercial uses and personalized name plate. Electro etching in which electric current is used instead of chemicals, dry etching does not use chemicals at all, Reactive ion etching which uses electric circuits and gas having chlorine or fluorine as iodized particles and vapor phase etching which also make use of reactive gases and many others to add to the list.

Chemical etching is preferred for practical applications and product identification tag. Name Tags made by chemical etching are durable items, which withstand even the harsh surroundings. Chemical etching makes your custom name tags withstand toughest
environments, high temperatures and extreme outdoor conditions. Thus solve your purpose year after year. Texas Nameplate Company compliments the etching with screen-printing to avoid splitting or other form of wear and tear. Various adhesives are also added to etched metal name tags according to your specifications for pasting or welding. You can use our chemical etching nameplates on truck, tankers and trailer, control panels, dials and gauges of aircrafts, asset and property plates; and operating and warning signs for numerous electronics, military vehicles, and machinery etc. Chemical etching is also used to create stencils for commercial art and woodworks.

You can always depend upon TNC for any queries regarding the etching of your nameplates and sort out material suiting your specific requirements.